Context Partners online privacy notice

June 30, 2018

Context Partners understands that you care about how we collect, use and share information when you interact with (the “Site”).

This Online Privacy Notice (the “Privacy Notice” or the “Notice”) explains:

  • the types of information we collect through our Site;

  • how we use and protect that information;

  • the types of information we may share with others and under what circumstances; and

  • the choices you have regarding our collection, use and sharing practices.

Because we value the trust you place in us when you use the Site, we do not sell or share the information collected from the Site with third parties for their own marketing or advertising purposes.

When this privacy notice applies

This Privacy Notice applies to our website, as well as the information we collect when you interact with us through social media or other websites and online services (such as when you register for an event or webinar with us), and any other website or application that links to this Privacy Notice. It does not apply to websites and mobile applications owned by other companies or organizations that may link to the Site or be linked to from the Site; please review the privacy policies on those websites and applications directly to understand their privacy practices.

Subject to applicable law, we may make changes to the Privacy Notice from time to time. We will post any changes to, and such changes will become effective when they are posted. Your continued use of our Site following the posting of any changes will mean you accept those changes. If we intend to apply the modifications or amendments to this Privacy Notice retroactively or to personal information already in our possession, we will provide you with notice of the modifications or amendments.

 Information we collect from or about you

As explained below, we collect and process personal information in various ways depending upon your use of the Context Partners Site.  We collect and process personal data on the following legal bases: (1) with your consent; (2) as necessary to perform our agreement to provide the services you request; and (3) as necessary for our legitimate interests in providing the Context Partners Site where those interests do not override your fundamental rights and freedom related to data privacy.

Below we describe the different types of information we collect from you and the devices you use when you interact with our Site.

Information you give us with your consent: Some of the Site may include features or services that permit you to enter personal information and other information about you. We collect and store any information you knowingly provide to us through our Site, including when you communicate with us via e-mail or on social media or register for a webinar. This may include your contact information, including your name, mailing address, ZIP code, phone number, or email address. This information that we collect and store may also include information you provide during a registration/application process. We also collect certain personal and non-personal information regarding which pages you access or visit, and information volunteered by you in other forums  (such as any surveys Context Partners might conduct and/or account registrations).

Information collected automatically: When you interact with the Site, certain information about your use of our Site is automatically collected in order to provide and maintain the Site. This information includes computer and connection information, such as statistics on your page views, traffic to and from our Site, referral URL, ad data, your IP address, and device identifiers. This information also may include your transaction history, and your web log information, how you search for our Site, the websites you click on from our Site or emails, whether and when you open our emails, and your browsing activities across other websites.

Much of this information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device (e.g., IP address, MAC address, browser version, etc.). Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Site may not be available, work, or work as designed.  All information collected through such cookies or other technology is obtained in accordance with our cookies policies described below.

Location information: When you interact with our Site, we may collect general information about your location and your device, such as through the assignment of your IP address. We do not collect precise location data.

Information from social media: When you interact with us or the Site through a social media platform (such as by clicking on a social media icon linked from our Site), we may collect the personal information that you make available to us on that page, including your account ID or username and other information included in your posts.

Information from third party sources: We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you.  This helps us to update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

 How we use information we collect from or about you

Context Partners will use personal information only in ways that are compatible with the purposes for which it was collected or subsequently authorized by the individual. Context Partners will take reasonable steps to ensure that personal information is relevant to its intended use, accurate, complete and current.

We may use information you give us or information we collect about you, including personal information, to:

  • Provide, maintain, personalize, optimize and improve the Site, including research and analytics regarding use of the Site;

  • Provide the products and services you’ve requested;

  • Improve our products and services;

  • Auditing, research and analysis of the Context Partners Site and our products and services;

  • Diagnose technical problems and administer the Context Partners Site;

  • Communicate with you, including to respond to your inquiries and fulfill your requests and send you information about our products and services;

  • Detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal.


So long as it is compatible with the purposes that such personal information was collected or authorized, we may combine personal information collected from the Context Partners Site with other information we obtain from our business records, including your use of our services. So long as it is compatible with the purposes that such personal information was collected or authorized, we also may use or combine personal information that we collect from the Context Partners Site with information provided to us by third parties, including demographic information and other attributes, such as census data, purchasing data, demonstrated interests (for example, an interest in travel), loyalty programs, organizational affiliations and customer lists.

We may use information we collect from or about you to create aggregated or de-identified data that does not identify you. Once the data is aggregated or de-identified, we may use it for any purpose.

 Tracking and analytics

Cookies and other Tracking Technologies. Like many sites, Context Partners and our analytics provider, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the website, tracking users’ movements around the website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.
Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our website, but your ability to use some features or areas of our website will be limited.

Local storage objects (HTML 5)
. We use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LSOs such as HTML 5. Various browsers may offer their own management tools for removing HTML 5 LSOs.

Log files
. As is true of most web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do link some of this automatically-collected data to personally identifiable information. This allows us to deliver a better experience by reducing the amount of data that needs to be entered when filling out forms, downloading gated content, completing surveys, etc.

Behavioral targeting/re-targeting. We partner with a third party ad network to either display advertising on the Context Partners Site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personal information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking Here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Public forums/blogs. Our blog comment section is managed by a third party application that may require you to register to post a comment. We do not have access or control of the information posted to the blog. You will need to contact or login into the third party application if you want the personal information that was posted to the comments section removed. To learn how the third party application uses your information, please review their privacy policy.

Social media (features) and widgets
. The Context Partners Site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Analytics. We use Google Analytics, a web analytics service provided by Google, Inc., on our Site. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Site, compile reports on the Site’s activity, and provide other services related to our Site’s activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website. The Site does not use Google Analytics to gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here.

Do not track. Your browser or device may include “Do Not Track” functionality. At this time, Context Partners does not respond to browser “Do Not Track” signals.

How we share information about you

We value your privacy and we do not sell or share information about our customers or your use of the Site with third parties for their own marketing purposes.

We may, however, share your personal information collected by us with companies who work on our behalf to help us provide and support the Site and our products and services, such as live chat or payment processing. We require these service providers to treat all information we provide as confidential and to use it only as necessary for the purpose of providing the services for which they have been engaged and we require that such third parties comply with our Privacy Policy and any other appropriate confidentiality and security measures. For data received under the EU-U.S. Privacy Shield, Context Partners will obtain appropriate assurances from its agents that they will safeguard personal data consistent with this Policy. Examples of appropriate assurances that may be provided by agents include the following: a contract obligating the agent to provide at least the same level of protection as is required by the Privacy Shield, its own EU-U.S Privacy Shield certification, or another European Commission adequacy finding.

We may change our ownership or corporate organization while providing the Site. We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in the Privacy Notice.

We may also use or disclose information about you if required to do so by law or on the good-faith belief that such sharing is necessary to (a) conform to applicable law or comply with legal process served on us or our Site; (b) protect and defend our rights or property, the Site, or our users; or (c) act to protect the personal safety of our employees and agents, other users of the Site, or members of the public.

Context Partners will offer you the opportunity to choose (opt-out) whether your personal information is to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by you. You may opt-out of such uses of your personal information by contacting us at the address given below.

Context Partners will not use sensitive personal information for a purpose other than the purpose for which it was originally collected, or subsequently authorized by you, without first receiving your affirmative and explicit consent (opt-in). Context Partners will treat as sensitive any personal information received from a third party where the third party identifies and treats it as sensitive.

 How we secure the information we collect from or about you

We use a combination of physical, technical, and administrative safeguards that are designed to protect the information we collect through the Site. While we use these precautions to safeguard your personal information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.

 Opting out of marketing e-mails

When you create an account through the Context Partners Site or sign up for certain communications, you are required to provide us with an accurate email address through which we may contact you. Based on the choices you made when you registered we may use your email address to communicate with you about offerings from us, our selected vendors, and partners. While you cannot opt-out of receiving notifications and other communications regarding your account or your transactions, you can always opt- out of receiving promotional and other marketing emails from us by: (1) using the “unsubscribe” feature in our marketing emails; (2) clicking unsubscribe here; or (3) contacting us at

 Cancellation or termination of an account

If you have an account and it is terminated for any reason, please be aware that Context Partners may for a time retain residual information in our backup and/or archival copies of our data stores and databases. We will make reasonable commercial efforts to delete your information as soon as reasonably practical. We will respond to your request to access within 30 business days.

Other important information for users Outside the United States

Users outside of the United States: If you use our Site outside of the United States, you understand and consent to the transfer of information about you, and the collection, processing, and storage of information about you consistent with the principles described herein, in the United States and elsewhere. The laws in the U.S. and these countries regarding personal information may be different than the laws of your state or country.

Additional individual rights for residents of the EEA and Switzerland

If you are a resident of the EEA or Switzerland, you are entitled to the following rights:

  • The right to request data erasure—you have the right to have your data erased from the Context Partners Site if the data is no longer necessary for the purpose for which it was collected, you withdraw consent and no other legal basis for processing exists, or you believe your fundamental rights to data privacy and protection outweigh our legitimate interest in continuing the processing.

  • The right to restrict or object to our processing—you have the right to restrict or object to our processing if we are processing your data based on legitimate interests or the performance of a task in the public interest as an exercise of official authority (including profiling); using your data for direct marketing (including profiling); or processing your data for purposes of scientific or historical research and statistics.

  • The right to object to automated decision making—you have a right to avoid being subject to automated decision making and insist on human intervention if we make an automated decision that produces a legal or a similarly significant effect on you.

 Accessing, updating and retaining personal information

Upon request we will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. When you use the Context Partners Site, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not for legitimate business purposes. You may update your Account information by logging into your Account. When requests come to Context Partners with regard to personal information, we ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. We retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. We will respond to these requests within a reasonable timeframe.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

 Recourse, enforcement and liability

EU individuals with inquiries or complaints regarding this Policy should first contact Context Partners at the address given below. Context Partners will investigate and attempt to resolve such complaints by reference to the principles contained in this Policy.

California privacy

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by Sensu, Inc. or its subsidiaries to a third party for the third party’s direct marketing purposes. To make such a request, please send an email to

For questions, or to report a problem

For questions about our privacy practices, contact us via email at